Supermarkets don’t always make it easy to identifying local products and produce on store shelves. Now, with a click of a button, the Lei Fresh Mobile App will give users up-to-date information about locally-sourced fresh produce, seafood, beef, poultry and other products available at local markets across the islands.
Lei Fresh Mobile App is an innovative, interactive, and free online tool that keeps businesses in constant contact with customers — giving shoppers access to fresh local products shared in real-time –while creating an online community connecting farmers, retailers and consumers.
“To get more people to buy local and buy fresh in Hawai`i requires a thriving, interactive network connecting the agricultural industry with businesses and customers,” said Lei Fresh project manager Melanie Kosaka. “Lei Fresh will help build a sustainable future for Hawai`i’s agricultural industry by increasing consumer interest in local products, thereby increasing consumption and production. Best of all, consumers will have easy access, literally in the palm of their hands, to inventory and product information in real-time and by store location.”
What is Lei Fresh Mobile App?
Lei Fresh is a mobile phone application designed to build a network between farmers, retailers and the consumers— getting people to buy more fresh, local agricultural products, such as fruits, produce, meat, poultry, seafood, dairy and eggs. With the click of a button Lei Fresh will share inventory and product information instantly.
Who will benefit from Lei Fresh?
Last year, the Ulupono Initiative did a study on local consumers and found that they strongly believe in supporting local foods. The study also found that shoppers are willing to pay more to buy local, plus being locally-grown was most often the second or third most important quality that consumers mentioned.
One major problem identified by Ulupono is that shoppers have trouble identifying products made in Hawai`i. The solution is Lei Fresh Mobile App. It is a marketing tool consumers can use to instantly identify local products in their neighborhood, allowing retailers to promote local products and giving retailers and farmers a social media platform to connect with customers. This technology will be used to facilitate a social media campaign to encourage local buying, change consumer habits, support Hawai`i farmers and ultimately promote sustainability in our Islands.
As part of this innovative marketing strategy, Lei Fresh will integrate geo-social check-ins to reward positive consumer behavior and engage businesses in supporting the network. Via the check-in function, users can collect rewards by checking-in for specified actions, such as buying local fruits, visiting a specific vendor, or sharing a local recipe, etc. For each check-in, a corporate sponsor will match the reward with a monetary contribution that will be used to fund educational and technical assistance training programs for farmers.
Join the movement to BUY FRESH, BUY LOCAL, GO GREEN! For more information, please Lei Fresh at www.leifresh.com.