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Children's hands planting vegetables for Hawaii Agricultural Foundation's Veggie U education program

Our Story

Cultivating Connection. Growing for Generations.

The Hawaii Agricultural Foundation is a non-profit charitable organization created to promote agriculture and farming. Established in 2007, HAF’s mission is to support and sustain Hawaii’s agricultural industry by addressing critical needs and services of farmers and the agricultural industry in Hawaii, and by better connecting the farmers with the community and vice-versa. This involves educational and outreach programs in the community, as well as direct marketing, technical, educational and in-the-field support for farmers.

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Through community outreach that raises awareness, educational programs that inspire the next generation, and farmer assistance initiatives that provide direct support, HAF creates pathways for agriculture to thrive. By fostering collaboration, learning, and action, we work to ensure that Hawai‘i’s agricultural industry continues to grow—for our people, our islands, and generations to come.

Connecting Community to Agriculture

HAF’s Outreach and Public Awareness programs strengthen the connection between Hawai‘i’s communities and the people who grow our food. Signature initiatives like EAT THINK DRINK and Localicious Hawai‘i bring agriculture to the forefront—sparking dialogue, celebrating local farmers, and highlighting the importance of a resilient food system. These programs not only educate but also inspire action, building a stronger future for agriculture in Hawai‘i.

Growing Future Leaders in Agriculture

HAF’s Educational Programs inspire Hawai‘i’s youth to see themselves in the future of agriculture. From classroom workshops and farm excursions to hands-on curriculum and career exploration, these programs introduce students to farming, food systems, and the many opportunities within the industry. By sparking curiosity and fostering appreciation at an early age, HAF helps cultivate the next generation of leaders who will sustain Hawai‘i’s agricultural future.

Supporting Farmers, Sustaining Hawai‘i

HAF’s Farmer Assistance Programs provide vital support to strengthen the viability and sustainability of farming in Hawai‘i. By expanding access to land and resources, offering technical guidance, hosting workshops on business essentials, and creating opportunities for market growth and branding, these programs empower farmers to thrive. Supporting farmers today ensures a resilient agricultural future for generations to come.

Our Team

The Hawai‘i Agricultural Foundation is guided by a passionate team and dedicated board of directors whose diverse expertise spans education, agriculture, business, and community leadership. Together, they share a common purpose—to strengthen Hawai‘i’s food future and cultivate a resilient, thriving agricultural community for generations to come.

Board of Directors

Officers

Dean Okimoto

Consultant, Dean J. Okimoto, LLC

Chairman

Lisa A. Kim

Owner, L.A.K. Enterprises

Vice Chair

Jon Miyabuchi

Region President, Armstrong Produce & FreshPoint Hawai'i

Treasurer

Meredith Ching

Principal, MJC Consulting LLC

Secretary

Denise Hayashi Yamaguchi

Founder + Executive Director, HAF

Assistant Secretary

Directors

Tammy Holloway-Servedio

Director of Cargo Performance, Americas United Cargo

Keith Horita

President & CEO, Paradise Cove Luau

Carina Ohara

Senior Vice President and General Counsel, Island Energy Services

Warren Watanabe

Executive Director, Maui Farm Bureau

Robert Yee

Group Senior VP & Division Manager, Central Pacific Bank